Nothing unusual really, I am pretty sure late nights on the internet are as unremarkable (yet also strangely vital?) as air. Unremarkable until the choice to consume them is removed... denied and you suffocate (but I neeed to be connected, what about my followerssssssssssss?!), forced upon and you drown in the very substance that gives you life. I've put myself in the position where I am now forced to be on the internet at 1.49 am as opposed to being in bed. I cannot and should not be pitied. It is but my own doing after all...
I am doing some research for some branding and re-branding projects I am doing for design studio. I've undertaken the first year introductory course in order to (hopefully) begin to fill a long-standing void in my practice, in which I love and adore graphic and digital design, but lack the basic skills to create my own.
In my late night internet meandering I stumbled across the work of Dave Homer , initially sparked by this gorgeous poster that I saw while exploring around Christchurch last week....
Neil Finn tour poster. Dave Homer. www.davehomer.com
I was drawn in by the beautiful gestural type, rife with movement and fullness, almost juicy even, like fruit at bursting or pods brimming with seeds. A stream of imagery and ideas paraded through my mind, sparked by a fleeting glimpse of this poster, and I returned for a closer look.
The poster on a whole was unfussy, solid in it's design, simple and to the point. The communication was housed in all the tenants of good poster design, yet given an illustrative twist with the unique typeface. Now, I am no design guru, at the beginning of this year I barely knew my Helvetica from my Futura from my Avenir, and things like grid layout were superbly mysterious. However, I have started reading and thinking about good design, the more I learn the more fascinated I get. Good communication, after all, is vitally important to everything from setting boundaries for toddlers, to our love lives, to what we consume and how much we'll pay to do it, to the next geopolitical skirmish. Good design aides good communication. Now, I am but I novice, but recently I got turned onto researching about the Swiss International Style, and found it utterly fascinating, and in this poster I can see those core elements of poster design at play, but given illustrative gravitas with the expressive typeface.
Just my observation, and I am but a lowly acolyte at the temple of design.
The poster is beautiful none the less.
And that is my late night ramble for today.